Spikes

An IAAF sub branded website taking a fresh look at the world of athletics. The website aimed to build on the momentum gained by a Spikes magazine carried by the Times and Telegraph newspapers during the run up to the Beijing Olympics.

Site continues to lead with insightful editorial and news on world and local community events through a rich web 2.0 offering of video, blogs and third party social media.

Client: IAAF (Ins. of Amateur Athletic Fed.)
Activity: website, integrated
Commissioned by: Haymarket Publishing
Sector: Consumer / FMCG
» www.spikesmag.com

Services provided:
Creative Strategy
Concept Innovation
User Experience Methodologies
Visual Interface Design